Learn how to identify gaps in your prospect records
Maintaining accurate and complete data is essential for effective prospecting and marketing. Invelo’s Current Missing Data insight helps you quickly identify how many of your prospect records are missing key contact information—such as phone numbers, email addresses, or mailing details—so you can take action to fill in the gaps and improve your outreach success.
What is “Current Missing Data”?
The Current Missing Data section shows the number of prospect records in your database that are missing primary contact details, based on the total number of prospects you currently have. These missing fields can include:
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Phone number
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Email address
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Mailing address (for absentee owners or out-of-state owners)
Without this critical information, your ability to engage with those leads—via phone, email, or direct mail—is limited.
Why it matters
Missing contact data directly impacts your ability to:
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Run successful marketing campaigns
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Follow up with qualified leads
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Maximize ROI on your list-building efforts
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Keep your CRM clean and effective
By reviewing this metric, you can better prioritize which records need attention and decide whether to skip trace, update manually, or exclude certain leads from campaigns until they’re complete.
How to use this insight
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Prioritize Cleanup: Focus on enriching or skip tracing leads with the highest potential value.
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Improve Future Lists: Adjust your list-building criteria to reduce the likelihood of pulling incomplete records.
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Avoid Wasted Marketing Spend: Ensure campaigns only target leads with deliverable contact info.
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Set Data Standards: Use this view as a regular quality check on your CRM’s health.
Regularly reviewing your Current Missing Data keeps your database reliable and your prospecting efficient. Clean data = better conversions.