--- title: Analyzing pipeline metrics in marketing performance description: Understand how your marketing channels are driving leads and deals --- [Skip to content](https://helpdesk.inveloapp.com/analyzing-pipeline-metrics-in-marketing-performance#main-content) English Show submenu for translations ![Invelo square logo-1.png\]](https://helpdesk.inveloapp.com/hs-fs/hubfs/Invelo%20square%20logo-1.png?height=40&name=Invelo%20square%20logo-1.png) Open main navigation Close main navigation - English Show submenu for translations - [Visit inveloapp.com](https://inveloapp.com/) [Visit inveloapp.com](https://inveloapp.com/) Advice and answers from the Invelo Team - There are no suggestions because the search field is empty. 1. [Invelo's Help Desk](https://helpdesk.inveloapp.com/?hsLang=en) 2. [Analytics](https://helpdesk.inveloapp.com/analytics?hsLang=en) 3. [Marketing Analytics](https://helpdesk.inveloapp.com/analytics?hsLang=en#marketing-analytics) # Analyzing pipeline metrics in marketing performance ## Understand how your marketing channels are driving leads and deals To maximize your ROI and refine your marketing strategy, it’s essential to understand how well each channel is performing. Invelo’s Pipeline Metrics within the Marketing Performance dashboard give you a detailed view of how your marketing efforts are converting at each stage—from initial outreach to closed deals. ### What are pipeline metrics? Pipeline Metrics help you measure the **effectiveness of your marketing campaigns**, showing you how leads move through your funnel. These metrics are broken down by **marketing channel** (in-app marketing and other external lead sources) so you can pinpoint which methods are most effective. Here’s what’s included: - **Total Records Sent**: The number of unique contact records that received outreach through a specific marketing channel. - **Leads Generated**: The number of those records that responded or were qualified as leads. - **Deals Closed**: The number of leads that successfully converted into signed or completed deals. - **Lost Leads**: Prospects who exited your funnel due to disinterest, ineligibility, or other disqualifying factors. --- ### Why these metrics matter Tracking pipeline metrics by marketing channel allows you to: - **Identify your top-performing outreach methods** - **Spot weak channels** where you're spending but not converting - **Optimize resource allocation** based on what’s working - **Improve campaign targeting and follow-up strategies** --- ### How to use this data 1. **Compare Channels**: See which marketing channel is driving the most leads and closed deals. 2. **Find Drop-Off Points**: If one channel produces leads but few deals, investigate your follow-up or qualification process. 3. **Adjust Campaign Budgets**: Invest more in high-converting channels and refine underperforming ones. 4. **Evaluate Strategy Over Time**: Use this data monthly or quarterly to track improvements and make informed decisions. --- ### Final Tip Pipeline metrics give you a complete picture of your marketing funnel’s performance. 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