Best Practices for Drawing Location Searches

Tips to help you create precise, high-quality map searches in List Builder for better lead targeting.

Drawing custom location boundaries in List Builder lets you refine your target area precisely, from neighborhoods to ZIP codes. Below are key best practices to ensure accuracy and maximize outreach effectiveness.

Tips for Accurate Drawing

Use smaller, focused areas rather than large regions to improve relevance.
Combine boundary shapes with filters like property type and ownership length for stronger segmentation.
After drawing your shape, apply indicators (e.g., vacancy, pre-foreclosure) to zero in on motivated sellers.
Review your selected area in the map view to avoid overlaps or gaps with your target market.
Save your drawn area as a named audience for consistent reuse with automation and campaigns.

When you draw location shapes and then apply filters/indicators, you’re building an audience that’s both geographically and behaviorally targeted — a powerful combo for marketing and follow-up.