Understand how well each marketing channel is converting prospects into leads and deals
Invelo's Marketing Performance section gives you deeper insight into how your outreach efforts are paying off. By breaking down conversion rates across different channels, you can see which methods are driving results and which ones may need improvement.
What are Conversion Rates?
Conversion rates reflect the percentage of records that turn into:
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Leads: Prospects who’ve shown interest or engagement
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Closed Deals: Successfully acquired or contracted properties
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Lost Opportunities: Prospects who are no longer viable (e.g., marked as sold or disqualified)
These rates are calculated based on the total number of records sent through each marketing channel—whether via Invelo's built-in tools or external sources.
Why this matters
Understanding your conversion rates allows you to:
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Identify high-performing channels (e.g., in-app marketing and other external lead sources such as cold calling, pay per clicks, and etc.)
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Pinpoint where prospects are dropping off in the sales funnel
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Optimize your marketing strategy by focusing on what works
For example, if your SMS outreach has a high lead conversion rate but low deal conversion, you may need to refine your follow-up strategy. On the other hand, a channel with consistently low engagement may require new messaging or better targeting.
Where to Find It
Navigate to the Marketing Performance section of your Marketing Analytics dashboard. There, you'll see conversion metrics broken down by channel, so you can easily compare results and make data-driven decisions.
