Learn how to create strong, targeted property lists that lead to better results.
Invelo makes it easy to build high-quality lists — lists made up of properties most likely to sell soon.
High-quality lists help investors focus on motivated sellers, making marketing campaigns more effective and cost-efficient.
What Makes a List “High-Quality”?
A list’s quality in Invelo is based on how likely the property owners are to sell.
This depends on motivation indicators such as:
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Vacant Properties – unoccupied homes cost money to maintain
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Pre-Foreclosure – owners behind on payments may want to sell quickly
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Tax Delinquent – unpaid property taxes increase selling motivation
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Inherited(Intrafamily transfers)or Probate – heirs often sell instead of keeping the property
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Absentee Owners – may be tired of managing rentals or distant assets
The more motivation indicators a property has, the higher the quality.
Invelo doesn't have a Probate list, but you can import your list and work on it in the platform.
How to Build a High-Quality List in Invelo
1. Open List Builder
From your Invelo dashboard, click List Builder to start a new list.
2. Choose Your Target Area
Search by city, county, or ZIP code to focus your search.
Smaller, defined areas often yield more relevant results.
3. Apply Motivation Filters
Use property indicators to filter for:
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Vacant
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Absentee
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Pre-Foreclosure
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Tax delinquent year filter
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Intrafamily transfers
Stacking multiple motivation filters increases the overall audience quality.
4. Refine with Ownership & Property Details
Use filters like:
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Years of ownership: 5+ years
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Estimated equity: 30% or more
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Owner Type: Individual
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Property Type: Single-family homes
5. Review List Quality
Invelo assigns a List Quality score based on your selected filters.
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High Quality: Strong motivation (e.g., Vacant, Pre-Foreclosure)
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Medium Quality: Moderate motivation (e.g., Absentee Owner)
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Low Quality: Little to no motivation indicators
Example: High-Quality Filter Setup
| Goal | Recommended Filters |
|---|---|
| Find Distressed Sellers | Vacant + High Equity + Ownership > 7 years |
| Target Landlords | Absentee + Equity 30–70% + Property Value <$350K |
| Focus on Financial Distress | Pre-Foreclosure + Tax Delinquent + Individual Owner |
Once you’ve built a strong filter combination, save it as a preset!
You can reuse your best-performing filter setup anytime under List Builder → Save Preset.
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