---
title: Building high-quality lists
description: Learn how to create strong, targeted property lists that lead to better results.
---

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# Building high-quality lists

## Learn how to create strong, targeted property lists that lead to better results.

Invelo makes it easy to build **high-quality lists** — lists made up of properties **most likely to sell soon**.

 

 

High-quality lists help investors focus on **motivated sellers**, making marketing campaigns more effective and cost-efficient.

---

### **What Makes a List “High-Quality”?**

A list’s quality in Invelo is based on how likely the property owners are to sell.

This depends on motivation indicators such as:

- **Vacant Properties** – unoccupied homes cost money to maintain
- **Pre-Foreclosure** – owners behind on payments may want to sell quickly
- **Tax Delinquent** – unpaid property taxes increase selling motivation
- **Inherited(Intrafamily transfers)or Probate** – heirs often sell instead of keeping the property
- **Absentee Owners** – may be tired of managing rentals or distant assets

 

The more motivation indicators a property has, the higher the quality.

Invelo doesn't have a Probate list, but you can import your list and work on it in the platform.

---

### **How to Build a High-Quality List in Invelo**

#### **1. Open List Builder**

From your Invelo dashboard, click **List Builder** to start a new list.

#### **2. Choose Your Target Area**

Search by **city, county, or ZIP code** to focus your search.

Smaller, defined areas often yield more relevant results.

#### **3. Apply Motivation Filters**

Use property indicators to filter for:

- Vacant
- Absentee
- Pre-Foreclosure
- Tax delinquent year filter
- Intrafamily transfers

Stacking multiple motivation filters increases the overall audience quality.

#### **4. Refine with Ownership & Property Details**

Use filters like:

- **Years of ownership:** 5+ years
- **Estimated equity:** 30% or more
- **Owner Type:** Individual
- **Property Type:** Single-family homes

#### **5. Review List Quality**

Invelo assigns a **List Quality score** based on your selected filters.

- **High Quality:** Strong motivation (e.g., Vacant, Pre-Foreclosure)
- **Medium Quality:** Moderate motivation (e.g., Absentee Owner)
- **Low Quality:** Little to no motivation indicators

---

### **Example: High-Quality Filter Setup**

| **Goal** | **Recommended Filters** |
| --- | --- |
| Find Distressed Sellers | Vacant + High Equity + Ownership > 7 years |
| Target Landlords | Absentee + Equity 30–70% + Property Value <$350K |
| Focus on Financial Distress | Pre-Foreclosure + Tax Delinquent + Individual Owner |

 

 

Once you’ve built a strong filter combination, **save it as a preset**!  
You can reuse your best-performing filter setup anytime under **List Builder → Save Preset**.

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