--- title: "Campaigns vs. Workflows: What’s the Difference?" description: Understanding when to use bulk marketing campaigns vs. automated workflows --- [Skip to content](https://helpdesk.inveloapp.com/campaigns-vs.-workflows-whats-the-difference#main-content) English Show submenu for translations ![Invelo square logo-1.png\]](https://helpdesk.inveloapp.com/hs-fs/hubfs/Invelo%20square%20logo-1.png?height=40&name=Invelo%20square%20logo-1.png) Open main navigation Close main navigation - English Show submenu for translations - [Visit inveloapp.com](https://inveloapp.com/) [Visit inveloapp.com](https://inveloapp.com/) Advice and answers from the Invelo Team - There are no suggestions because the search field is empty. 1. [Invelo's Help Desk](https://helpdesk.inveloapp.com/?hsLang=en) 2. [FAQs](https://helpdesk.inveloapp.com/faqs?hsLang=en) 3. [Marketing](https://helpdesk.inveloapp.com/faqs?hsLang=en#marketing) # Campaigns vs. Workflows: What’s the Difference? ## Understanding when to use bulk marketing campaigns vs. automated workflows When you’re planning your outreach in Invelo, you’ll often hear about **Campaigns** and **Workflows**. While they may sound similar, they serve very different purposes. Here’s a clear breakdown to help you understand when to use each one: #### **Campaigns** Campaigns are built for **bulk marketing**. They let you send messages at scale to a group of prospects or contacts and then track the performance of those efforts. - **Purpose**: Designed for bulk marketing and outreach. - **Target Audience**: Limited to **Prospects** and **Contacts**. - **Analytics**: Campaigns push results into reporting and analytics so you can track lead conversion, rates, and engagement. - **Use Case**: Sending direct mail, email blasts, or SMS campaigns to a large audience. --- #### **Workflows** Workflows, on the other hand, are about **automation** and **process efficiency**. They allow you to create automated actions that run based on triggers or rules you set. - **Purpose**: Automates tasks and sequences to streamline your operations. - **Target Audience**: Can be applied to **any record type** (not just Prospects and Contacts). This feature is highly effective for **Lead follow up**.  - **Analytics**: Workflows **do not** push results into campaign analytics. - **Use Case**: Automatically follow up with leads, assign tasks, move records through stages, or send one-off communications based on conditions. --- #### **Key Differences at a Glance** | Feature | Campaigns | Workflows | | --- | --- | --- | | **Bulk Marketing** | ✅ Yes |  ✅ Yes | | **Campaign Batching** | ✅ Yes | ❌ No | | **Analytics** | ✅ Yes | ❌ No | | **Send to Prospects** | ✅ Yes | ✅ Yes | | **Send to Contacts** | ✅ Yes | ✅ Yes | | **Send to Leads** | ❌ No | ✅ Yes | | **Send to Deals** | ❌ No | ✅ Yes | | **Best For** | Outreach to Prospects at scale | Automating lead follow up, tasks & processes |   **Tip**: Use **Campaigns** when you want to market at scale and measure performance. 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