Skip to content
English
Visit inveloapp.com
  • There are no suggestions because the search field is empty.

Choosing the right marketing channel for your Invelo campaign

A guide to selecting SMS, Direct Mail, or Email for better engagement and results

In Invelo, campaigns are designed specifically for contacts in the Prospects stage. This means your marketing efforts — whether through SMS, Direct Mail, or Email — are focused on reaching potential sellers before they become active leads.

Choosing the right marketing channel at the prospecting stage is key to generating responses, starting conversations, and converting prospects into leads. This guide will help you understand when to use each channel and how to align it with your overall strategy.

Available marketing channels for prospects

In Invelo, you can launch campaigns using:

  • SMS

  • Direct Mail

  • Email

Each channel serves a different purpose depending on how you want to engage your prospects.

1. SMS campaigns

Best for: Quick outreach and fast responses

SMS is a direct and immediate way to connect with prospects. Since you're reaching out at the prospecting stage, text messaging can help you quickly identify who is interested in selling.

When to use SMS:

  • You want fast replies

  • You're following up after another touchpoint (like direct mail)

  • You want to qualify prospects quickly

  • You’re testing engagement before moving them to the Leads stage

Keep in mind:

  • Messages should be short and clear

  • Avoid over-messaging to prevent opt-outs

  • Always follow compliance best practices

2. Direct mail campaigns

Best for: First-touch outreach and geographic targeting

Direct Mail works especially well when reaching cold prospects. It allows you to introduce yourself and your offer in a tangible, professional way.

When to use Direct Mail:

  • You’re targeting absentee owners or specific neighborhoods

  • You’re starting with cold outreach

  • You want higher visibility compared to digital channels

  • You’re building brand recognition in a market

Keep in mind:

  • Delivery timelines are longer than digital channels

  • Clear messaging and strong design improve response rates

  • Direct mail often performs best when followed up with SMS

3. Email campaigns

Best for: Nurturing and consistent communication

Email is ideal for staying in touch with prospects over time. It allows you to share more details about your buying process and build credibility before they become leads.

When to use Email:

  • You want to nurture prospects who aren’t ready yet

  • You’re running automated follow-ups

  • You want to provide more detailed messaging

  • You’re re-engaging older prospects

Keep in mind:

  • Strong subject lines improve open rates

  • Personalization increases engagement

  • Consistency helps build trust

How to Choose the Right Channel at the Prospect Stage

Before launching a campaign, ask yourself:

  1. Is this my first touch or a follow-up?

    • First touch → Direct Mail

    • Follow-up → SMS or Email

  2. How quickly do I want to qualify interest?

    • Immediate qualification → SMS

    • Gradual nurturing → Email

  3. What’s my long-term strategy?

    • Multi-touch campaigns often perform better than single-channel outreach. This ensures that all communication channels are covered. 

Pro Tip: Use a multi-channel approach

Since campaigns focus on prospects, your goal is to generate engagement and move them into the Leads stage. A strong approach might look like:

  1. Direct Mail as the first introduction

  2. SMS follow-up to spark conversation

  3. Email nurture for ongoing communication

Multiple touchpoints increase your chances of turning prospects into qualified leads.

Final thoughts

Campaigns in Invelo are built to help you engage and convert prospects — not manage active leads. By choosing the right marketing channel and combining touchpoints strategically, you can create a consistent outreach system that drives more conversations and moves prospects into your pipeline.