--- title: Interpreting Marketing Performance Results description: Understand the return on your marketing efforts to guide smarter investment decisions --- [Skip to content](https://helpdesk.inveloapp.com/interpreting-marketing-performance-results#main-content) English Show submenu for translations ![Invelo square logo-1.png\]](https://helpdesk.inveloapp.com/hs-fs/hubfs/Invelo%20square%20logo-1.png?height=40&name=Invelo%20square%20logo-1.png) Open main navigation Close main navigation - English Show submenu for translations - [Visit inveloapp.com](https://inveloapp.com/) [Visit inveloapp.com](https://inveloapp.com/) Advice and answers from the Invelo Team - There are no suggestions because the search field is empty. 1. [Invelo's Help Desk](https://helpdesk.inveloapp.com/?hsLang=en) 2. [Analytics](https://helpdesk.inveloapp.com/analytics?hsLang=en) 3. [Marketing Analytics](https://helpdesk.inveloapp.com/analytics?hsLang=en#marketing-analytics) # Interpreting Marketing Performance Results ## Understand the return on your marketing efforts to guide smarter investment decisions Invelo’s Marketing Performance Results section gives you a clear summary of how effective your marketing strategies are. By showing you total deal profit and marketing ROI for each channel, you can quickly see which campaigns are delivering strong returns—and which ones may need improvement. ### What Results Can You See? The results dashboard helps you evaluate your performance across both **in-app marketing channels** (such as SMS, email, and direct mail) and **external lead sources**. It includes: - **Total Deal Profit** – The total revenue generated from closed deals associated with each marketing channel. - **Marketing ROI** – The return on investment, calculated by comparing total deal profit to the total amount spent on that specific marketing channel. These insights make it easy to determine how much value you're getting from your marketing spend. ### Why it matters Having visibility into your marketing results allows you to: - **Pinpoint the most profitable channels** - **Reallocate budget to strategies that generate better returns** - **Identify low-performing efforts and adjust accordingly** - **Strengthen your overall marketing efficiency** For example, if your in-app marketing campaigns consistently show high ROI and strong deal profit, you may want to scale that strategy. On the other hand, if a channel yields low ROI, it may need retargeting or better messaging. ### Where to view results Navigate to the **Marketing Performance** tab in your Marketing Analysis dashboard. There, you'll find an easy-to-read breakdown of performance results per channel, so you can make informed, data-driven marketing decisions. 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