Discover the tools that power Invelo’s vision
Ever wondered which Invelo features our CEO & founder, Justin, loves the most? In this hidden gem, we’re pulling back the curtain to reveal his top picks—features that make managing and scaling your real estate business easier, smarter, and more powerful. Whether it’s a game-changing automation, a hidden efficiency booster, or a tool he personally can’t live without, you’ll find it all here.
Ready to see Invelo through the founder’s eyes? Let’s dive in! 🚀
External Lead Source
Track and Manage Third-Party Lists Inside Invelo
If you're pulling leads from outside platforms like PropStream, BatchLeads, ListSource, or county records, you can upload them directly into Invelo and assign them to a specific Lead Source. This allows you to not only centralize lead management but also track key details about each source -- including cost, volume, and marketing performance.
This feature helps you track your list performance over time, compare results across sources, and better understand the ROI of your lead generation efforts.
Key benefits:
- Centralize all lead sources in one place
- Keep detailed records of list performance and spend
- Use third-party leads in campaigns and automation, just like native Invelo leads
How to import with External Lead Source
Profit Analyzer
Estimate Deal Profitability Before You Commit
The Profit Analyzer helps you evaluate the potential return on a property by calculating your estimated costs, revenue, and profit margins. This tool allows you to run quick financial projections on any lead before investing time or money into marketing or acquisition.
The analyzer is organized into the following sections:
- Purchase and Sale Summary - Estimate your acquisition price, resale value (ARV), and projected profit
- Purchase Costs - Include expenses like closing costs, inspections, and initial fees
- Construction Costs - Add projected rehab or renovation costs
- Financing - Account for interest, loan fees, and other financing-related expenses
- Holding Costs - Factor in utilities, insurance, property taxes, and maintenance during ownership
By entering values in each section, Invelo will automatically calculate estimated profit and margin, helping you quickly determine if a deal aligns with your investment strategy.
Key benefits:
- Run numbers before committing to a lead
- Customize cost estimates to match real scenarios
- Make faster, more informed decisions
Indicators in List Builder
Identify Motivated Sellers in Real Time
Indicators highlight key attributes on property records that suggest seller motivation, such as vacancy, absentee ownership, or financial distress. These visual cues appear directly in List Builder and throughout the platform, allowing you to spot high-opportunity leads quickly as they emerge.
Indicators are updated regularly, and changes in data, so you can stay informed about new or shifting seller situations without manually rechecking lists.
Examples of indicators include:
- Vacant property
- Absentee owner
- Pre-foreclosure
- High equity
By focusing on records with one or more indicators, you can prioritize prospects that are more likely to be ready to sell or need assistance.
Key benefits:
- Quickly identify motivated sellers
- Stay updated as new opportunities surface
- Focus your outreach on higher-quality leads
Understanding Indicators in List Builder
Stacking Indicators
Find High-Motivation Leads with Multiple Key Attributes
Stacking Indicators allows you to identify prospects that meet more than one motivation criterion—such as a property that is both absentee-owned and in pre-foreclosure. Leads with multiple indicators tend to show stronger signs of distress or urgency, making them higher priority for outreach.
You can apply filters in List Builder to target specific combinations of indicators and build highly focused marketing lists.
Examples of stacked indicators:
- Absentee + Vacant
- Pre-foreclosure + High Equity
- Intrafamily transfers + Out of State owners
By stacking indicators, you can refine your lists to include only the most qualified and motivated prospects, helping you improve campaign performance and conversion rates.
Key benefits:
- Identify prospects with stronger selling motivation
- Create more refined and effective lists
- Maximize ROI by focusing on high-potential records
Stacking Indicators in List Builder to target highly motivated prospects
Invelo's AutoPilot
Target the right sellers and launch marketing campaigns in minutes
Invelo's AutoPilot is designed to bring you more leads with less effort. Simply put in your desired property type and location, and Invelo will give you a list of highly motivated sellers based on over 10 seller motivation signals. AutoPilot also creates and launches a marketing campaign for you in minutes—without the guesswork and manual setup.
Key benefits:
- Find motivated sellers fast
- Time-saving automation
- Seamless marketing integration
- Consistent outreach