--- title: Presets vs. Indicators description: A Clear Guide to Using Both in List Builder --- [Skip to content](https://helpdesk.inveloapp.com/presets-vs.-indicators#main-content) English Show submenu for translations ![Invelo square logo-1.png\]](https://helpdesk.inveloapp.com/hs-fs/hubfs/Invelo%20square%20logo-1.png?height=40&name=Invelo%20square%20logo-1.png) Open main navigation Close main navigation - English Show submenu for translations - [Visit inveloapp.com](https://inveloapp.com/) [Visit inveloapp.com](https://inveloapp.com/) Advice and answers from the Invelo Team - There are no suggestions because the search field is empty. 1. [Invelo's Help Desk](https://helpdesk.inveloapp.com/?hsLang=en) 2. [List Builder](https://helpdesk.inveloapp.com/list-builder?hsLang=en) 3. [List Builder Filters](https://helpdesk.inveloapp.com/list-builder?hsLang=en#list-builder-filters) # Presets vs. Indicators ## A Clear Guide to Using Both in List Builder When building audiences in Invelo List Builder, you’ll encounter two powerful features: **Presets** and **Indicators**. While they may appear similar at first glance, they serve distinct purposes and work best when used together.   --- ### What Are Presets? Presets are pre-configured filter sets built to target specific types of leads. Each preset includes a [bundle of filters defined by our team](https://helpdesk.inveloapp.com/use-invelo-presets-with-premade-filters?hsLang=en) and aligned with industry-ready strategies.   **Key points:** - Load a preset from the dropdown, and the associated filters appear instantly. ![](https://helpdesk.inveloapp.com/hs-fs/hubfs/image-png-Oct-24-2025-11-08-23-4974-PM.png?width=1436&height=482&name=image-png-Oct-24-2025-11-08-23-4974-PM.png) - Designed for repeatable, high-performing searches (e.g., Absentee Owners, High Equity, Vacant). - Ideal when you want to save time or standardize list creation across your team. - Presets won’t automatically update results unless [“Auto-Add”](https://helpdesk.inveloapp.com/automate-your-list-building?hsLang=en) is enabled or you rerun the search. --- ### What Are Indicators? [Indicators](https://helpdesk.inveloapp.com/use-property-indicators-to-find-motivated-sellers?hsLang=en)are **data signals** that identify property traits or owner behaviors linked to motivations such as owner-occupied status, vacancy, or pre-foreclosure. ![](https://helpdesk.inveloapp.com/hs-fs/hubfs/image-png-Oct-24-2025-11-14-10-4495-PM.png?width=1028&height=532&name=image-png-Oct-24-2025-11-14-10-4495-PM.png) **Key points:** - Indicators are system-driven and reflect changes in property/owner data in real time. - Use indicators to [**stack multiple signals**](https://helpdesk.inveloapp.com/stacking-indicators-in-list-builder-to-target-highly-motivated-prospects?hsLang=en) and refine your targeting (e.g., Vacant + Absentee owned). - They highlight motivated-seller signals but don’t replace filters—they complement them. --- ### Presets vs. Indicators — Key Differences | Feature | Presets | Indicators | | --- | --- | --- | | Purpose | Pre-built filter sets | Data signals or traits indicating motivation | | Created by | You (loading/saving presets) | System based on property & owner data | | Automatically update the search | No (unless you rerun or enable automation) | Yes, when data changes | | Best use case | Quickly apply a proven strategy | Layer insight to find highly motivated leads | --- ### How They Work Together To build smart, efficient lists:   1. Select a **Preset** to define your core search criteria (location + property type + ownership filters). 2. Then apply or stack **Indicators** to elevate the list—focus on properties showing motivation signals. 3. Consider saving the combination as a new preset for repeat use.   This blend lets you build targeted audiences fast while maintaining precision and relevance. --- ### Best Practice - Start with high-quality presets to standardize your workflow. - Use indicators to zoom in on the most motivated properties. - Review and update your saved presets and indicators as your market or strategy changes. - [Getting Started](https://helpdesk.inveloapp.com/getting-started?hsLang=en#main-content) - [Welcome Series](https://helpdesk.inveloapp.com/getting-started?hsLang=en#welcome-series) - [Onboarding & White Glove Migration](https://helpdesk.inveloapp.com/getting-started?hsLang=en#onboarding-white-glove-migration) - [CRM Migration Guides to Invelo](https://helpdesk.inveloapp.com/getting-started?hsLang=en#crm-migration-guides-to-invelo) - [Autopilot](https://helpdesk.inveloapp.com/autopilot?hsLang=en) - [List Builder](https://helpdesk.inveloapp.com/list-builder?hsLang=en#main-content) - [List Builder Location Search](https://helpdesk.inveloapp.com/list-builder?hsLang=en#list-builder-location-search) - 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