--- title: Reviewing the persistence report description: Learn how to track how many touches it takes to convert prospect to leads and leads to deals --- [Skip to content](https://helpdesk.inveloapp.com/reviewing-the-persistence-report#main-content) English Show submenu for translations ![Invelo square logo-1.png\]](https://helpdesk.inveloapp.com/hs-fs/hubfs/Invelo%20square%20logo-1.png?height=40&name=Invelo%20square%20logo-1.png) Open main navigation Close main navigation - English Show submenu for translations - [Visit inveloapp.com](https://inveloapp.com/) [Visit inveloapp.com](https://inveloapp.com/) Advice and answers from the Invelo Team - There are no suggestions because the search field is empty. 1. [Invelo's Help Desk](https://helpdesk.inveloapp.com/?hsLang=en) 2. [Analytics](https://helpdesk.inveloapp.com/analytics?hsLang=en) 3. [Marketing Analytics](https://helpdesk.inveloapp.com/analytics?hsLang=en#marketing-analytics) # Reviewing the persistence report ## Learn how to track how many touches it takes to convert prospect to leads and leads to deals Consistent follow-up is one of the most powerful drivers of lead conversion in real estate investing. Invelo’s **Persistence Report** helps you understand how persistence pays off by showing how many marketing touches it typically takes to convert prospects into leads—and leads into closed deals. This insight allows you to refine your follow-up cadence, improve efficiency, and close more deals over time. ### What Is the persistence report? The Persistence Report tracks and visualizes the number of touches it takes to move a contact through your funnel—from prospect to lead, and from lead to deal. Each touch represents a recorded marketing effort, and the report aggregates this data to show trends in engagement and conversion across your campaigns. ### Why It Matters This report helps you: - **Understand conversion timelines** by seeing how much effort is typically needed - **Set realistic expectations** for outreach cycles - **Improve your marketing efficiency** by identifying the ideal number of touches - **Avoid premature disqualification** of leads that may need more time or nurturing ### How to Use the Persistence Report 1. **Review conversion thresholds** – See the average number of touches it takes to convert a prospect into a lead and a lead into a deal. 2. **Identify trends** – Determine if certain campaign types or communication channels require more or fewer touches. 3. **Adjust your cadence** – Use this insight to lengthen or shorten follow-up cycles based on actual conversion data. 4. **Train your team** – Help sales or marketing team members understand that persistence is part of the process and leads often require multiple touches. ### Final Tip Persistence is key—but smart persistence is even better. Use the data in this report to balance follow-up frequency with lead quality and timing. 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