Learn how to track how many touches it takes to convert prospect to leads and leads to deals
Consistent follow-up is one of the most powerful drivers of lead conversion in real estate investing. Invelo’s Persistence Report helps you understand how persistence pays off by showing how many marketing touches it typically takes to convert prospects into leads—and leads into closed deals. This insight allows you to refine your follow-up cadence, improve efficiency, and close more deals over time.
What Is the persistence report?
The Persistence Report tracks and visualizes the number of touches it takes to move a contact through your funnel—from prospect to lead, and from lead to deal.
Each touch represents a recorded marketing effort, and the report aggregates this data to show trends in engagement and conversion across your campaigns.
Why It Matters
This report helps you:
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Understand conversion timelines by seeing how much effort is typically needed
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Set realistic expectations for outreach cycles
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Improve your marketing efficiency by identifying the ideal number of touches
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Avoid premature disqualification of leads that may need more time or nurturing
How to Use the Persistence Report
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Review conversion thresholds – See the average number of touches it takes to convert a prospect into a lead and a lead into a deal.
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Identify trends – Determine if certain campaign types or communication channels require more or fewer touches.
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Adjust your cadence – Use this insight to lengthen or shorten follow-up cycles based on actual conversion data.
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Train your team – Help sales or marketing team members understand that persistence is part of the process and leads often require multiple touches.
Final Tip
Persistence is key—but smart persistence is even better. Use the data in this report to balance follow-up frequency with lead quality and timing. Over time, you’ll fine-tune your outreach strategy for stronger results and a more predictable pipeline.