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      Stacking Indicators in List Builder to target highly motivated prospects

      Find high-motivation leads with multiple key attributes

      Stacking indicators in Invelo's List Builder allows you to identify property owners who meet multiple motivation criteria—such as being both absentee-owned and in preforeclosure. These types of prospects often show stronger signs of distress or urgency, making them higher priority for your marketing and outreach efforts.

      By combining multiple filters in List Builder, you can build highly targeted and strategic lists that focus on the most qualified and motivated leads.

      What is Indicator Stacking?

      Indicator stacking refers to applying more than one motivation-based filter to a lead list. Rather than targeting just one type of motivated seller, you can stack indicators—like Vacant, Absentee, High Equity, or Out-of-State Owner—to zero in on leads who meet two or more criteria.

      Examples of stacked indicators:

      • Absentee + Out of State + Vacant 

      • Pre-foreclosure + High Equity

      • Intrafamily transfers + Out-of-State Owner

      These combinations help you prioritize high-potential leads who are more likely to take action.

      Benefits of Stacking Indicators

      • ✅ Identify prospects with stronger selling motivation

      • ✅ Create more refined and effective marketing lists

      • ✅ Maximize ROI by focusing on high-potential records

      How to Stack Indicators in List Builder

      1. Navigate to List Builder
        Go to the List Builder tab in your Invelo account.

      2. Set your target location
        Use the map and location filters to define the geographic area you want to search in.

      3. Apply indicators
        In the Indicators quick filter, select the indicators you want to stack. Make sure to click on Apply filter once you're done adding the indicators.

        For example, check:

        • Absentee owners

        • High equity

      4. Refine with additional filters (optional)
        You can further narrow your list by applying filters such as:

        • Property types

        • Number of beds and baths

        • Estimated market value


      Tips for Effective Stacking

      • Try different combinations of 2–3 indicators to see what yields the most qualified leads.

      • Use stacking as part of a broader segmentation strategy to create multiple niche lists.

      • Run test campaigns to compare performance between single-indicator and stacked-indicator lists.


      Need Help?

      If you have questions or need help choosing which indicators to stack, reach out via our in-app chat or email us at support@inveloapp.com—we’re happy to help you build better lists!