Learn how to monitor your monthly campaign costs and stay on budget
Keeping track of your marketing expenses is crucial for making smart investment decisions and staying within budget. Invelo’s in-app marketing spend tracker gives you a clear breakdown of your monthly spending in your marketing campaigns—helping you stay in control of your costs and quickly adjust campaigns as needed.
What you’ll see
The Marketing Spend section shows your monthly expenses for active marketing campaigns. Only outreach activities that are part of formal marketing campaigns are included—one-off outreach and actions triggered through workflows are not counted in this total.
Each expense is tracked based on the month it was recorded, not when the campaign was created or scheduled. This ensures your marketing spend reflects real-time costs and activity for accurate budgeting and reporting.
Why it matters
Monitoring your marketing spend helps you:
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Stay on budget by seeing exactly where your dollars are going
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Evaluate ROI across different marketing campaigns
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Identify overspending or underperforming strategies early
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Optimize campaigns based on cost-efficiency
How to use it
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Review spending regularly to ensure you’re aligned with your monthly or quarterly budget
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Compare channel performance to decide where to scale or cut back
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Pause or adjust campaigns in real time if certain channels become too costly
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Plan future campaigns based on historical cost data
Tip: Combine spend with performance
Tracking spend is powerful on its own—but pairing it with campaign performance metrics (like conversion rates and persistence report) gives you even more insight. This way, you're not just cutting costs—you're optimizing outcomes.
Keeping a close eye on your in-app marketing spend empowers you to make data-driven decisions, allocate budget wisely, and run smarter campaigns with Invelo.