--- title: Understanding campaign data points in Invelo description: Gain insight into the performance and ROI of your marketing efforts --- [Skip to content](https://helpdesk.inveloapp.com/understanding-campaign-data-points-in-invelo#main-content) English Show submenu for translations ![Invelo square logo-1.png\]](https://helpdesk.inveloapp.com/hs-fs/hubfs/Invelo%20square%20logo-1.png?height=40&name=Invelo%20square%20logo-1.png) Open main navigation Close main navigation - English Show submenu for translations - [Visit inveloapp.com](https://inveloapp.com/) [Visit inveloapp.com](https://inveloapp.com/) Advice and answers from the Invelo Team - There are no suggestions because the search field is empty. 1. [Invelo's Help Desk](https://helpdesk.inveloapp.com/?hsLang=en) 2. [Marketing](https://helpdesk.inveloapp.com/marketing?hsLang=en) 3. [Marketing Used Cases](https://helpdesk.inveloapp.com/marketing?hsLang=en#marketing-used-cases) # Understanding campaign data points in Invelo ## Gain insight into the performance and ROI of your marketing efforts When running a marketing campaign in Invelo, it's essential to understand how your outreach is performing. Invelo provides clear and actionable campaign metrics to help you evaluate results, measure engagement, and optimize future campaigns. Below are the key data points you'll see when reviewing your campaign performance: ### Campaign Data Points Explained - **Total Sent** This represents the total number of touches (emails, SMS, or direct mail) that were successfully sent during the campaign. It excludes any failed or undeliverable records. - **Deliverability Rate** This is the percentage of messages that were successfully delivered. The deliverability rate in the campaign is based off of the percentage of successfully delivered messages out of the total messages sent. It should be calculated as: Deliverability Rate (%) = (Total Delivered / Total Sent) × 100. - For **direct mail**, it’s based on USPS delivery status. - For **email and SMS**, it reflects the number of records successfully sent without error. - **Total Leads Converted** This shows how many leads in the campaign converted—i.e., were moved to a different stage in your pipeline or marked as deals. This also includes the **lead conversion rate**, which helps gauge campaign effectiveness. - **Total Spent** The overall amount spent on the campaign or sequence. This is calculated based on the actual order amount from your campaign actions (e.g., cost of mail pieces, SMS credits, etc.). --- By understanding these metrics, you can assess what's working, identify areas for improvement, and make more informed decisions for your next outreach strategy. 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