Gain insight into the performance and ROI of your marketing efforts
When running a marketing campaign in Invelo, it's essential to understand how your outreach is performing. Invelo provides clear and actionable campaign metrics to help you evaluate results, measure engagement, and optimize future campaigns. Below are the key data points you'll see when reviewing your campaign performance:
📊 Campaign Data Points Explained
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Total Sent
This represents the total number of touches (emails, SMS, or direct mail) that were successfully sent during the campaign. It excludes any failed or undeliverable records. -
Deliverability Rate
This is the percentage of messages that were successfully delivered.The deliverability rate in the campaign is based off of the percentage of successfully delivered messages out of the total messages sent. It should be calculated as: Deliverability Rate (%) = (Total Delivered / Total Sent) × 100.
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For direct mail, it’s based on USPS delivery status.
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For email and SMS, it reflects the number of records successfully sent without error.
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Total Leads Converted
This shows how many leads in the campaign converted—i.e., were moved to a different stage in your pipeline or marked as deals. This also includes the lead conversion rate, which helps gauge campaign effectiveness. -
Total Spent
The overall amount spent on the campaign or sequence. This is calculated based on the actual order amount from your campaign actions (e.g., cost of mail pieces, SMS credits, etc.).
By understanding these metrics, you can assess what's working, identify areas for improvement, and make more informed decisions for your next outreach strategy. If you have questions about your campaign results, our support team is always here to help!