Gain insight into your prospecting efforts to track performance, improve outreach, and increase lead engagement
Prospecting Analytics provides valuable insights into the quality and status of your prospect records. It includes data on current record quality, stacked lists and indicators, automated property updates, an overview of your active prospecting efforts, and any missing information in your records. This helps you monitor list health, spot gaps, and improve the accuracy and effectiveness of your outreach.
Key Components of Prospecting Analysis
1. Current Record Quality
View how many prospects fall into each quality tier: High, Medium, Low, or Unknown. This rating depends on the types of lists each prospect is assigned to, helping you prioritize the most promising leads.
2. Current Stacked Lists
See how many prospects appear on multiple lists. Prospects featured on several lists may indicate higher motivation and present better targeting opportunities for your campaigns.
3. Current Stacked Indicators
Track the number of prospects matching multiple dynamic property indicators. The more indicators matched, the higher the potential motivation and investment opportunity, allowing you to focus on the most valuable prospects.
4. Automated Property Updates
Monitor property status changes in your database, such as vacancy or sales. This section highlights when these changes occurred and the monthly count of properties that became vacant or sold, keeping your data fresh and actionable.
5. Current Prospecting Overview
Get a snapshot of your active prospecting activity, including properties that are enrolled in marketing campaigns, property records added through the auto-add feature from List Builder, records you have not communicated with, and lost prospects.
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Enrolled in marketing: See the number of prospects currently enrolled in marketing campaigns, relative to your total prospect database, so you can gauge campaign reach.
- Auto-adds: Track how many prospects were automatically added to your database in the last 30 days using the auto-add feature in List Builder, helping you measure list growth.
- No communication: Identify prospect records that have no recorded outreach or engagement, highlighting where follow-up may be needed.
- Lost Prospects: View the number of prospect records marked as lost due to factors like recently sold properties, “do not contact” status, or other disqualifications. This helps you keep your list clean and focused.
This overview helps you track overall prospecting momentum.
6. Current Missing Data
See how many prospect records are missing primary contact details such contact name, mailing addresses, phone numbers, and email addresses, enabling you to prioritize data cleanup and improve outreach success.