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      Understanding the CRM Lifecycle Stages

      Learn how records move from Prospects to Leads to Deals

      Invelo’s CRM is designed to help real estate investors manage every step of their acquisition process—from identifying potential sellers to closing profitable deals. This article breaks down how records move through the lifecycle stages in Invelo: Prospects → Leads → Deals, and what each stage represents.

      Overview of the CRM Lifecycle

      Invelo’s CRM is built around three main stages:

      1. Prospects – Properties you’ve identified as potential opportunities.

      2. Leads – Owners who have shown interest or responded to your outreach.

      3. Deals – Properties that are under negotiation or have reached a successful close.

      Each stage helps you organize your workflow and prioritize follow-ups efficiently.

       Stage 1: Prospects

      Definition:
      Prospects are your starting point. These are properties or owners you’ve targeted for marketing or outreach, but who haven’t yet responded or shown interest.

      How records get here:

      • Imported from lists (such as absentee owners, vacant properties, etc.)

      • Added manually

      • Captured from integrations (webhooks) or automations (auto-adds)

      Typical actions:

      • Run marketing campaigns (direct mail, SMS, cold calls)

      • Skip trace to find contact info

      • Monitor engagement or inbound activity

      Goal:
      Convert a Prospect into a Lead once they respond or show interest.

      Stage 2: Leads

      Definition:
      Leads are Prospects who have engaged—for example, by replying to your campaign, answering your call, or showing potential motivation to sell.

      How records move from Prospect → Lead:

      • Automatically, when a contact responds to a text or call

      • Manually, if you mark them as a Lead after a positive interaction

      • Through automations or workflows you’ve set up

      Typical actions:

      • Continue nurturing conversations

      • Qualify the seller’s motivation, property condition, and asking price

      • Schedule follow-ups or appointments

      Goal:
      Move the Lead to the Deals stage once there’s a verbal or written agreement, or when negotiations begin.

      Stage 3: Deals

      Definition:
      Deals represent opportunities that have advanced beyond qualification—usually where you’re in negotiation or under contract.

      How records move from Lead → Deal:

      • Manually, once you start the negotiation or have an agreement in place

      • Automatically, if part of an automation or integration (depending on your workflow setup)

      Typical actions:

      • Track offers, contracts, and closing dates

      • Manage deal notes and status updates

      • Record outcomes (won, lost, follow-up later)

      Goal:
      Close the deal or record the outcome for future tracking and reporting.

      Tips for Managing the Lifecycle Efficiently

      • Use automations to move records automatically between stages based on actions (like a reply or a tag update).

      • Apply tags and statuses to further segment Prospects and Leads.

      • Track communication within the Inbox so no conversation slips through.

      • Review metrics in your dashboard to monitor conversions between each stage.