Why don’t total records always match properties enrolled in a campaign?

Learn why the number of properties available for enrollment may be lower than your total records.

When you create or select a filter for a marketing campaign, you may notice that the total filtered record count doesn’t match the total number of records to be enrolled. This happens because not every record is eligible for marketing.

Common Reasons for the Difference

The records are already on another marketing campaign. A record can only be in one marketing campaign at a time.
The records completed another campaign and are within the Delay records before entering a campaign period.
The records don't have a primary contact with at least a primary mailing address, a primary phone number, or a primary email address. These records cannot be used for marketing purposes, as there is no available information to market to.