Understanding Contact Workflow Filters
Trigger actions based on contact-specific data like personal details, engagement, and record status
Contact Workflows are designed to automate engagement based on contact-specific data. Like property workflows, filters are grouped into categories to help you target the right audience.
Filter Categories Available in Contact Workflow
1. Contact Record
System-level data tied to the contact record.
Examples:
-
Contact type
- Number of associated properties
- Email count
- Property relationship
-
Last updated
2. Contact Indicators
Tag-like data or behavior indicators associated with contacts.
Examples:
-
Age
- Bankruptcy
- Foreclosure
- Judgement
3. Contact Details
Personal and demographic data related to the contact.
Examples:
-
Company
- Primary mailing address
- Primary phone type
- All primary statuses
4. Marketing & Workflows
Filters based on engagement history and workflow activity.
Examples:
-
Current campaign enrolled
-
Current workflow enrolled
-
Previous campaign enrolled
-
Previous workflow enrolled
Tip: If you're transitioning from a Property Workflow, note that contact filters are more focused on people than properties, and some filters available in Property Workflows may not appear here.