Create a marketing audience using filters

Learn how to target motivated sellers and buyers with intelligent filtering

Create a marketing audience using filters

1. In the Campaigns page, after adding your campaign title, create your marketing audience by using Invelo's filter criteria. Click Add filter criteria.

2. A pop-up modal will appear, allowing you to select the filters you'd like to use. You can also type in the criteria you want to search for.
3. You can choose from a variety of property record data, including property details, ownership, MLS, valuation and equity, foreclosure, primary contact, and all contacts.
4. Enter the values for the selected filter. Some filters require an operator and some require a range of values. In this example, the Building Area (SqFt) filter requires a range of values, input from 1 - 850 square feet. Click Add condition to add another filter.
5. Once you have added your first filter, continue to add filters until you have your desired criteria. In this example, the Building Condition filter is added as Fair, Poor, and Unsound, further identifying rehab opportunities with records in your database. There is also an MLS Status filter applied as Failed, and Not Listed so you're only focusing on off-market properties.
6. You can add another Filter Group to either expand or narrow your record results. In this example, the List filter is used to add the DFD list. The operator between filter groups is set to OR, expanding your results by adding properties you have specifically identified as in distress while driving around in your farm area.
   Note: As you add filters, you'll see the list of records that match your criteria to the right of the Cancel button.
7. You also have the option to clone your filters by clicking the clone icon on the right side of the modal.
8. Now that you have completed your filter criteria, click Save.