Learn how to contribute to and review your deal analytics in Invelo
Deal analysis is crucial for understanding the financial outcome of real estate investments, and Invelo streamlines this process. With Invelo’s deal analytics tool, you can access the Deal Summary, which includes purchase details, costs, and sales information for each deal. You can also track team performance through the Team Leaderboard section, allowing you to quickly evaluate the success of your investments and gain valuable insights for future opportunities, while monitoring your team’s performance.
Whether you're an experienced investor or just getting started, Invelo simplifies the evaluation process, helping you fully understand the financial impact of your deals.
Access Requirements
The Analytics feature is available exclusively on Invelo's paid plans. To access the Prospecting dashboard, you'll need to upgrade to the Starter plan. Additional analytics dashboards are accessible to users on the Growth and Professional plans.
Accessing Deal Analytics
- On the left-hand side menu, click on the Analytics tab.
- Click the Prospecting dropdown on the upper left corner of the page.
- Select Deal analytics to view the deal analytics dashboard.
This page is designed to give you an overview of the deals you've closed, how much profit you’ve earned, and how well your team is performing. - The Deal Summary section provides an overview of deal performance, including important metrics such as total deals, profit, average profit per deal, and average hold time. Here’s how to interpret each column:
Deal Type: This column shows the different types of deals in your pipeline (e.g., Wholesale, Rehab, etc.).
Deals: This shows the total number of deals in each category or type. It helps you understand how many deals have been closed in a specific category.
Profit: This column shows the total profit made from all deals in each type. You can use this data to understand which deal types are generating the most profit.
Avg. Profit/Deal: This column displays the average profit earned per deal within each type. It helps you compare the profitability of different deal types. A higher average profit per deal is generally more favorable.
Avg. Hold Time: This column shows the average time it took to close deals within each type. It’s important because shorter hold times generally indicate a more efficient deal-making process.
Example Interpretation of Deal Summary: (Replace screenshot with actual platform view)
| Deal Type | Deals | Profit | Avg. Profit/Deal | Avg. Hold Time |
|---|---|---|---|---|
| Rehab | 10 | $50,000 | $5,000 | 30 days |
| Wholesale | 5 | $40,000 | $8,000 | 45 days |
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Rehab: You closed 10 deals with a total profit of $50,000. The average profit per deal is $5,000, and the average time to close these deals was 30 days.
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Wholesale: You closed 5 deals with a total profit of $40,000. The average profit per deal is higher at $8,000, but the average time to close these deals was longer at 45 days.
Team Leaderboard Section
The Team Leaderboard shows how each team member is performing based on similar metrics. Here's how to interpret the columns:
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Team Member: This column lists the names of your team members or agents.
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Deals: This shows how many deals each team member has closed. It provides a quick look at who is closing the most deals.
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Profit: This column shows the total profit each team member has earned from their deals.
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Avg. Profit/Deal: This shows the average profit per deal for each team member. This can be useful to determine which team member is bringing in the highest-value deals.
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Avg. Hold Time: This column tracks the average amount of time it took each team member to close their deals. It’s helpful for understanding who is moving deals through the pipeline more quickly.
Example Interpretation of Team Leaderboard: (Replace screenshot with the Leaderboard view in 2.0)
| Team Member | Deals | Profit | Avg. Profit/Deal | Avg. Hold Time |
|---|---|---|---|---|
| John Doe | 12 | $60,000 | $5,000 | 28 days |
| Jane Smith | 8 | $40,000 | $5,000 | 35 days |
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John Doe: John closed 12 deals with a total profit of $60,000. The average profit per deal is $5,000, and the average time to close a deal is 28 days.
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Jane Smith: Jane closed 8 deals with a total profit of $40,000. Her average profit per deal is the same as John’s, but it took her longer to close the deals (35 days on average).
Analyzing and Improving Performance
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Total Deals: By tracking the total number of deals, you can understand who is closing the most deals, whether the deals are evenly distributed among your team, or if specific team members are outperforming others.
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Profit and Avg. Profit/Deal: Profit is a key indicator of success. Analyzing the average profit per deal can help you identify which team members or deal types are generating the most revenue. Consider focusing on high-profit deals to maximize earnings.
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Avg. Hold Time: If the hold time for certain deals or team members is too long, it may signal inefficiencies in your sales process. You can work on streamlining the process or providing additional training to reduce the hold time and increase deal velocity.
Using your Data to Make Informed Decisions
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Identify Top Performers: The Team Leaderboard section helps you identify who your top performers are. You can reward high performers, share best practices with the team, or provide coaching to others who may need it.
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Optimize Deal Types: If certain deal types have significantly higher profit margins or faster hold times, you might consider focusing more resources on those types to optimize the overall performance of your pipeline.
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Focus on Efficiency: If you notice that some team members are taking longer to close deals, work on identifying the causes and offer support to improve the efficiency of the sales process.